Carlos Vives, three decades promoting the new Colombian sound

Photo:
10/7/2018
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With more than 20 million copies sold of his 15 albums - 24, if we take into account his greatest hits compilations and live albums - Carlos Vives is one of the most internationally recognised Colombian artists in his own right. compilations and live albums - Carlos Vives is one of the most internationally recognised Colombian artists in his own right.

The composer arrives on July 24 at Noches del Botánico, after a year full of successes. Botanical Nights, after a year full of successes. And his arguments are hardly debatable: In 2017, his songs In 2017, his songs have been played in 18 different countries on 78 dates around the world, totaling more than 962 hours of live music. around the world totaling more than 962 hours of live music.

This success is reflected in the in the more than half a million tickets sold, as well as in the more than 15 million monthly million monthly listeners on online listening platforms. listening platforms.

Since when has this phenomenon phenomenon?

Linked to with television in his early professional career, during the 1980s the performer combined his higher education with appearances in youth his higher education with appearances in youth programmes and soap operas. soap operas.

These These works made him a familiar face to the public at large, who witnessed his transition from actor and ballad his transition from actor and ballad singer to pop rock star interested in ethnic fusion and the modernisation of in ethnic fusion and the modernisation of vallenato.

From his version of the classic 'La Gota Fría' by Emiliano Zuleta Barquero stands out. Barquero, a song which, after its transoceanic success, was also adapted some years later by the years later by the multi-platinum veteran Julio Iglesias.

 

 Carlos Vives - 'La gota Fría' (Fiestas de San Isidro, 1994)

 

The media attention, which in turn was accompanied by a climb in the charts and a following on tour, helped Vives and the following of his tours, favoured Vives to continue pursuing the renovation of the the Colombian pop scene with as many elements of Caribbean and Latin American tradition as possible. of elements from the Caribbean and Latin American tradition.

His Pa' Mayté', an original song by the performer, is a good example of this. of it. 

 

Carlos Vives - 'Pa' Mayté' (Live from Santa Marta)

 

Then of his fingertips, the milestone that catapulted his popularity to a level previously unheard of for popularity to levels previously exclusive to Colombian artists was undoubtedly the release of 'Fruta Fresca'. was undoubtedly the appearance of 'Fruta Fresca'.

Produced by Emilio Estefan and released in 1997 as an advance track for the album 'El Amor de mi El Amor de mi tierra', the song achieved the first number 1 on the Billboard Hot Latin chart for the artist, who would be nominated for Best Recording of the Year that same year. chart for the artist, who that same year would be nominated for Best Recording of the Year, Best Song and Best Tropical Song at the Latin Grammy Awards.

 

Carlos Vives - Fruta Fresca (Live from El Campín in Bogotá)

 

The new millennium brought consecration to the career of Carlos Vives with two albums widely albums widely respected by the public and music critics alike, 'Déjame and 'El Rock de mi Pueblo'.

If the the first was enough to win him his first Grammy in the American industry, the second one American industry, the second one stands out for the inclusion of the electric guitar, bass and drums as an instrumental foundation.

 

Like 'Tú / El Rock de Mi Pueblo' (Live from the El Campín in Bogotá)

 

No was not until 2013 that the public was able to enjoy a new album of original songs by the composer, who had been original songs by the composer, who had been involved for the previous nine years to widely known children's projects and to hard-working revisions of traditional repertoires. traditional repertoires.

The Carlos Vives' comeback album with 'Corazón Profundo' inaugurated a new stage for the new era for the singer, which brought him back to the top of the charts and multiple award nominations. to the top of the charts and multiple award nominations.

 

Carlos Vives - 'Ella Es Mi Fiesta' (Live Deep Heart Tour)

 

In the new new environment influenced by the increasing penetration of the Internet, the use of social media and the social media and online music consumption, Vives has continued to develop his career by relying on the Vives has continued to develop his career by relying on the mestizaje of sound and collaborations with other artists such as Marc Anthony, Shakira, Soledad Pastorutti, Juanes artists such as Marc Anthony, Shakira, Soledad Pastorutti, Juanes, Maluma and Sebastián Yatra. Yatra.

The result is the umpteenth renewal of the singer, who continues to bring his characteristic stamp to the different his characteristic stamp to the different proposals in which he is involved. Always with one foot close to the latest musical trends, and the other, aiming at the development of Colombian cultural expression.

 

Carlos Vives and Sebastián Yatra - 'Robarte un Beso' (Live at Viña del Mar 2018)

 

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